Blue Ocean Event Planning Tool

Blue Ocean Event Planning Tool

Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7

Step 1: Define Your Current Event Landscape

Step 2: Identify Frustrations, Gaps, and Non-Customers

Step 3: Complete the ERRC Grid

Step 4: Reconstruct Market Boundaries

Step 5: Reach Beyond Existing Demand

Step 6: Build Execution Into Strategy

Step 7: Plan for Continuous Evolution