ANYONE CAN THROW A FESTIVAL BUT WITHOUT STANDARDS, ANYONE CAN ALSO CAUSE A DISASTER

From Fyre to Astroworld, preventable tragedies expose a dangerously under-regulated live events industry.

Sean Spence, Vice President and Senior Security Consultant, Aon, Canada.

EXECUTIVE SUMMARY

·       The live events industry remains dangerously under-regulated, leaving attendees exposed to preventable risks.

·       Fyre Festival, Astroworld, and Manchester Arena reveal systemic gaps in risk management and oversight.

·       Low barriers to entry allow unqualified individuals to organise complex, high-risk gatherings.

·       The ideas proposed across the article offers a blueprint for professionalisation, regulation, intelligence sharing, and education.

·       Without action, preventable tragedies will continue to erode public trust and threaten the industry’s future.

INTRODUCTION

What if your next festival ticket is a ticket to disaster? From the fraudulent chaos of Fyre Festival to the tragic deaths at Astroworld and the Manchester Arena bombing, the events industry has faced sobering reminders that behind the music, lights, and celebration lies a far more dangerous reality. Live events bring people together—but they also create irresistible targets for criminals, terrorists, and opportunists. And yet, many events are still built on shaky foundations: minimal oversight, lax regulation, and a worrying lack of professional standards.

Consider this: a convicted fraudster like Billy McFarland, despite serving prison time for Fyre Festival, can legally organise another event today with little to no restrictions.

Meanwhile, attendees flock to concerts and festivals assuming someone, somewhere, has their safety covered. But that “someone” is often an under-resourced organiser, a volunteer team with no formal training, or a business cutting corners to stay afloat.

It should not take another tragedy to jolt us into action. As global threats evolve—from terrorism to crowd crushes to cyber risks—the live events sector is still playing catch-up. Without urgent change, the industry risks not only reputational ruin but putting lives on the line.

The question isn’t whether we can afford to professionalise event security. It’s whether we can afford not to.

What if your next festival ticket is a ticket to disaster? From Fyre Festival to Astroworld, live events reveal a stark truth: without stronger standards, the industry risks lives.

THE PROBLEM AND/OR OPPORTUNITY

The fundamental problem is simple yet dangerous: anyone, anywhere, can organise a live event—regardless of their qualifications, resources, or understanding of risk. Unlike sectors such as medicine, law, or engineering, the events industry lacks universal professional standards, regulatory safeguards, or mandatory security requirements (Spence, 2024). The result is a fragmented system where the success of an event often relies on luck, reputation, or improvisation rather than robust planning and risk management.

Yet this gap presents an opportunity. Events are powerful engines of culture, community, and economic activity. But to sustain that role, we must embed a culture of professionalism, accountability, and risk awareness. Emerging policies like Martyn’s Law in the UK signal a global shift towards greater regulation. If embraced proactively, the industry can protect its creative spirit while safeguarding public safety—turning vulnerability into resilience.

The urgency is undeniable. In a post-pandemic world, live events are back—and they’re bigger, bolder, and more complex than ever. But so are the threats. From terrorism and cyberattacks to crowd disasters and public health crises, the risks facing events are no longer theoretical—they are unfolding in real time (Spence, 2024). Just ask the victims of the Supernova festival massacre in Israel, the families affected by the Manchester Arena bombing, or the attendees caught in the deadly Astroworld crush.

WHY DOES THIS MATTER NOW?

Meanwhile, technology amplifies both the opportunities and vulnerabilities. Social media can turn a backyard gathering into an international headline overnight—but without proper oversight, it can also escalate misinformation, panic, or security breaches.

We stand at a crossroads. Either the industry evolves—professionalises, regulates, and collaborates—or we brace for more preventable tragedies. Policymakers, organisers, and communities must act decisively to raise standards before the next headline writes itself.

For decades, the live events industry has celebrated its entrepreneurial, grassroots culture—a space where creativity thrives, boundaries are pushed, and almost anyone can bring people together. This accessibility has been seen as a strength. But recent crises reveal the flaw in that thinking: without minimum professional standards, the same openness that fuels innovation also exposes attendees to unacceptable risks.

While some parts of the industry—particularly business conferences or high-profile sports events—have embraced structured security protocols, vast segments remain fragmented, under-regulated, and dangerously informal (Spence, 2022).

HOW DOES THIS ADD TO WHAT WE ALREADY KNOW?

The assumption that “it won’t happen here” still dominates.

This article challenges that complacency. It argues that professionalisation is not the enemy of creativity—it is its foundation. Drawing lessons from Fyre Festival, Astroworld, Manchester Arena, and beyond, it shows how the events sector can—and must—balance openness with responsibility, ensuring safety becomes non-negotiable, not optional.

Key Arguments

  • At its core, the live events industry is dangerously accessible. Unlike regulated professions where individuals must meet strict competency, ethical, and training requirements, event organisers can emerge overnight—qualified or not. The Fyre Festival epitomised this risk. A fraudster with zero operational experience orchestrated a global event, fuelled by hype, influencer marketing, and empty promises. The result? Financial disaster, mass public deception, and thousands stranded in unsafe conditions on a remote island.

    But the Fyre Festival wasn’t an anomaly—it was a symptom. Across the world, small-scale festivals, concerts, pop-up events, and gatherings are organised by well-meaning but inexperienced individuals with minimal understanding of safety, logistics, or crowd dynamics. Many operate without formal risk assessments, training, or oversight.

    The consequences are predictable: overcrowding, inadequate emergency response, insufficient security, and escalating exposure to everything from assaults to infrastructure failures. Even where intentions are good, lack of expertise turns ambition into liability (Kuo, 2024).

    Reducing this risk doesn’t mean shutting the door on new organisers—it means raising the floor. Basic competency requirements, scalable risk management training, and minimum standards can preserve entrepreneurial energy while protecting lives.

  • Imagine building a bridge without engineering qualifications. Absurd? Yet, organising a major event with thousands of attendees—effectively constructing a temporary, complex, high-risk environment—requires no formal credentials in most parts of the world. This double standard has persisted for too long.

    In highly regulated industries—medicine, law, construction—professional bodies uphold standards, mandate continual development, and discipline poor practice. Events lack this infrastructure. While some associations exist, membership is voluntary. There is no global equivalent to a Chartered Institute of Event Professionals, no compulsory training pipeline, no universal code of conduct (Silvers et al, 2005).

    The consequences extend beyond isolated disasters. A fragmented industry undermines public trust, weakens crisis response, and hampers intelligence sharing. When tragedy strikes, the finger-pointing begins, but prevention often lags.

    Yet, as creative industries like film or broadcasting demonstrate, professionalisation does not stifle innovation. Unions, charters, and standards can coexist with entrepreneurial freedom. They set the baseline for safe, ethical practice while enabling excellence to flourish.

    Without universal standards, events will continue to depend on luck over leadership. The industry must shift—voluntarily or through regulation—toward a future where professionalism is expected, not optional.

  • Terrorist attacks at live events are not hypothetical—they are a recurring, devastating reality (De Cauwer et al, 2022). From the Manchester Arena bombing to the Supernova Festival massacre in Israel, one pattern emerges: failures in intelligence sharing can be fatal.

    Despite lessons from sectors like critical infrastructure, where governments and private operators now collaborate closely to detect and deter threats, the live events industry remains on the margins of national security systems (Alcaraz & Zeadally, 2015). Organisers are often excluded from vital intelligence, leaving them blind to evolving risks.

    Consider the October 2023 Supernova attack. Despite reports of heightened threats, no actionable intelligence reached event planners (Baram & Israel, 2025). Over 300 people died in the resulting assault. Likewise, the Astroworld tragedy, while not terrorism-related, exposed similar gaps in situational awareness and emergency preparedness.

    Governments must treat events as part of national security landscapes, not afterthoughts. But this requires trusted, stable, professional organisers capable of handling sensitive information responsibly. The current “wild west” approach undermines that trust.

    Robust public-private partnerships, clear communication channels, and shared intelligence protocols are essential. Without them, organisers operate in the dark—and attendees pay the price.

  • Across the world, where you attend an event often dictates how safe you are. In cities like Sydney or London, organisers face stringent requirements for risk assessments, emergency planning, and, increasingly, counter-terrorism protocols. In contrast, other regions operate with minimal oversight, weak licensing processes, or fragmented enforcement.

    Research comparing Australia and Canada illustrates this stark divide. Despite Canada’s higher exposure to gun violence and weaker national security laws, its event regulation is notably less rigorous than Australia’s. In some Canadian jurisdictions, event applications are processed in under four months, leaving little time for thorough risk evaluation. In Australia, six-month lead times and embedded risk management expectations are the norm (Spence, 2024).

    This regulatory lottery is not just an administrative issue—it’s a public safety crisis. Attendees cannot be expected to assess the varying standards of each event, nor should their wellbeing depend on geography or luck.

    Without consistent, scalable, and enforceable regulation, the events industry will continue to produce avoidable tragedies, particularly in under-regulated regions. Harmonising global standards—while respecting local contexts—is not only achievable, but essential for equitable, safe event experiences worldwide.

  • While high-profile festivals, stadium concerts, and international sporting events attract the most attention—and often the most resources—the vast majority of the global events economy is powered by small-scale organisers. Farmers markets, street fairs, cultural celebrations, and grassroots festivals shape the vibrancy of communities. But they also represent the most vulnerable frontier for security risks.

    Small events face a dual challenge: limited budgets and limited expertise. Many are run by passionate volunteers or micro-businesses without the resources for professional security, insurance, or formal risk assessments. The result? Gaps in crowd control, emergency response, and basic safety infrastructure—gaps that can escalate rapidly under pressure.

    However, small events also present the greatest opportunity for scalable, low-cost improvements. Risk management need not always mean heavy policing or expensive barriers. Simple, affordable interventions—such as basic volunteer security training, clear emergency plans, or access to shared resources—can significantly raise safety standards.

    Cities like Toronto are already exploring these models, offering funding and training support to grassroots organisers(Drassisma & Manucdoc, 2025). Empowering small events isn’t just a community investment—it’s a frontline defence. When even the smallest gathering prioritises safety, the entire ecosystem becomes more resilient.

CONCLUSIONS

The live events industry stands on a knife-edge. With every concert, festival, and celebration, we are reminded of the power of gathering—and the risks that come with it. Yet time and again, preventable tragedies expose the same vulnerabilities: weak oversight, fragmented standards, and the false belief that creativity and safety are incompatible.

The wake-up calls have been deafening. Fyre Festival’s fraud showed how easily hype can mask incompetence. Astroworld’s crowd crush revealed how poor planning turns energy into chaos. Manchester Arena and Supernova proved, in the most devastating terms, what happens when security risks are underestimated or ignored.

We cannot afford another disaster to jolt us into action. Professionalisation, regulation, and robust intelligence sharing are no longer distant ideals—they are immediate necessities. Without them, lives remain at risk, trust erodes, and the events industry’s long-term viability falters.

But there is another path. The ideas presented here offers a blueprint for change that balances safety with creativity, and inclusivity with responsibility. Whether you’re a global festival producer or a volunteer running a street fair, the future of live events demands we raise the bar—together.

The alternative? A continued cycle of preventable tragedies, regulatory overreach born from crisis, and a slow erosion of public confidence in the very gatherings that define our cultures and communities.

From Fyre Festival’s fraud to Astroworld’s chaos and the Manchester Arena attack, live events face a stark choice: professionalise and prioritise safety—or risk repeating preventable tragedies.

PRACTICAL ACTIONS

Turning good intentions into safer, smarter events requires more than slogans—it demands clear, immediate action across the sector. Here are practical steps that event organisers, industry leaders, and policymakers can implement to drive meaningful change:

1. Embed Basic Security Risk Management in Every Event
No event is too small for a security plan. Every organiser, regardless of budget or experience, should conduct a proportionate security risk assessment. Start with three essential questions:

·       Who are my attendees, and what specific risks do they face?

·       How could crowd dynamics escalate under pressure?

·       What simple, immediate steps can reduce those risks (e.g., clear signage, trained volunteers, emergency exits)?

For smaller events, empower volunteers as “eyes and ears” through basic security awareness training. Free resources from trusted industry bodies can help build this capacity with minimal cost.

2. Advocate for Scalable, Proportionate Regulation
Policymakers should resist one-size-fits-all mandates that crush small-scale innovation. Instead:

·       Develop tiered safety requirements based on event size, complexity, and location (mirroring proposals under Martyn’s Law).

·       Streamline application processes to prioritise high-risk factors.

·       Offer subsidised training, resources, or shared safety infrastructure to grassroots organisers, ensuring community events remain viable.

Cities like Toronto are pioneering support funds for small event security—this model should be scaled globally.

3. Establish Industry Standards Through Voluntary Certification
The absence of a compulsory global event certification should not prevent the sector from self-raising the bar. Industry leaders, associations, and major organisers must:

·       Co-develop voluntary standards that align with global best practices.

·       Promote certifications as hallmarks of credibility, unlocking insurance benefits, funding opportunities, and public trust.

·       Incentivise suppliers, sponsors, and venues to prioritise working with certified organisers.

Over time, voluntary standards create de facto professionalisation—paving the way for formal adoption.

4. Build Trusted Public-Private Intelligence Partnerships
Governments cannot expect organisers to mitigate unknown risks. To close this gap:

·       Establish formal liaison channels between law enforcement, intelligence agencies, and verified event organisers.

·       Develop secure, tiered information-sharing protocols that provide actionable intelligence while protecting sensitive data.

·       Recognise organisers as part of national security ecosystems, not outsiders.

Examples from post-9/11 infrastructure protection and counter-terrorism partnerships show this model works when trust, clarity, and accountability are prioritised (Petersen & Tjalve, 2017).

5. Normalise a Culture of Responsibility, Not Complacency
Finally, leaders must challenge the prevailing mindset that security is secondary to experience. Embed safety in every conversation:

·       Include security briefings as standard in event planning.

·       Reward teams and suppliers who innovate in safety, not just spectacle.

·       Publicly champion safe events as benchmarks of excellence, shifting the narrative away from reactive blame.

These actions aren’t theoretical—they are necessary, scalable, and achievable. The industry doesn’t have to wait for the next crisis to act; the tools for transformation exist now.

IMPLEMENTATION CHALLENGES


Despite the urgency, embedding widespread security reform in the live events sector is not without obstacles. First, the diversity of the industry—from global festivals to small community events—makes uniform standards complex. What works for a stadium concert may overwhelm a neighbourhood street fair.

Second, resource disparities are stark. Smaller operators often lack the financial or human capital to implement advanced risk management or formal training without external support. Without subsidies or shared infrastructure, regulation risks unintentionally shutting down vital grassroots events.

Third, trust deficits between event organisers and government agencies can stall public-private partnerships. Many organisers view authorities as obstructive rather than collaborative, while intelligence services are rightly cautious about information leaks.

Finally, there remains resistance within parts of the industry, fearing that professionalisation will dilute creativity or impose bureaucratic burdens. Changing this mindset requires time, education, and demonstrating that safety and innovation are not competing priorities—they are mutually reinforcing.

REFERENCES

Alcaraz, C., Zeadally, S. (2015). Critical infrastructure protection: Requirements and challenges for the 21st century. International Journal of Critical Infrastructure Protection, 8, 53-66

Baram, G., Ben Israel, I. (2025). Redefining vigilance: reevaluating the meaning of early warning in Israel’s security doctrine and the October 7 attack. Intelligence and National Security, 1-16. https://doi.org/10.1080/02684527.2025.2466267

De Cauwer, H., Barten, D. G., Tin, D., Mortelmans, L. J., Ciottone, G. R., & Somville, F. (2023). Terrorist Attacks against Concerts and Festivals: A Review of 146 Incidents in the Global Terrorism Database. Prehospital and Disaster Medicine, 38(1), 33–40. doi:10.1017/S1049023X22002382

Drassisma, M., Manucdoc, D. (2025, May 27). Toronto to put $2.1M toward festival safety this year, city says. CBC News. https://www.cbc.ca/news/canada/toronto/toronto-festival-security-money-1.7544284

Kou, C. (2024, May 8). Most Wrongful Death Lawsuits Tied to Astroworld Festival Are Settled. The New York Times. https://www.nytimes.com/2024/05/08/arts/music/astroworld-settlements-live-nation-travis-scott.html

Petersen, K.L., & Tjalve, V.S. (2017). Intelligence expertise in the age of information sharing: public-private ‘collection’ and its challenges to democratic control and accountability. Intelligence and National Security, 33(1), 21-35. https://doi.org/10.1080/02684527.2017.1316956

Silvers, J.R., Bowdin, G.A.J., O’Toole, W.J., Nelson, K.B. (2005). Towards an International Event Management Body of Knowledge (EMBOK). Event Management, 9(4), 185-198. https://doi.org/10.3727/152599506776771571

Spence, S. (2022, August 23). Canada could have its own Fyre Festival fiasco if it doesn’t amp up event regulations. The Conversation. https://theconversation.com/canada-could-have-its-own-fyre-festival-fiasco-if-it-doesnt-amp-up-event-regulations-188558

Spence, S. (2024). International Perspectives of Security Risk Management Within the Live Events Industry. [Doctoral thesis, University of Portsmouth]. https://pure.port.ac.uk/ws/portalfiles/portal/91460501/International_Perspectives_of_Security_Risk_Management_Within_the_Live_Events_Industry_FINAL_.pdf

AUTHOR(S)

Dr Sean Spence, Vice President and Senior Security Consultant, Aon, Canada.

Sean is Vice President and Senior Security Consultant at Aon, a leading global financial services firm specialising in commercial risk management and consulting. He advises public and private sector clients on critical infrastructure protection, security risk management, and counterterrorism solutions.

Before joining Aon, Sean served as Director of Corporate Security for several large publicly traded companies. He regularly consults across the hospitality and live events sectors and acts as a security expert witness in civil negligence cases.

Sean holds a Doctorate in Security Risk Management from the University of Portsmouth (UK) and a Master’s in Infrastructure Protection and International Security from Carleton University (Canada). He is a Chartered Security Professional (CSyP), a designation established under a Royal Charter in the UK.

In addition to his consultancy work, Sean is affiliated with several academic institutions where he teaches and develops courses on security risk management. He is also the author of the forthcoming textbook Security Risk Management for Live Events (Taylor & Francis).

Disclaimer
The views and insights expressed in this article are those of the author(s) and reflect their research and professional expertise. They do not represent the views of the Centre for Events & Festivals CIC or its partners.