
HOW EVENTS CAN MAKE BETTER DECISIONS UNDER RISK AND UNCERTAINTY
The long-term value of events depends not on fleeting moments of celebration, but on the evolving governance networks that quietly shape, sustain, and scale their community impact over time.
Landy Lu (University of Minnesota, USA)
Ran Zhou (Nanjing University of Finance & Economics, P.R. China)
Guangzhou Chen (University of New Hampshire, USA)
Dr Laura Misener (Western University, Canada)
EXECUTIVE SUMMARY
Long-term event legacies are shaped not by the event itself but by the evolution of collaborative governance structures that persist well beyond it.
This longitudinal study of a Canadian event-leveraging collective reveals how network governance forms change over time, adapting to new challenges, relationships, and opportunities.
Three key phases—early facilitation, mid-term hybridisation, and long-term maturation—demonstrate how networks shift from informal coordination to formalised, strategic collaboration.
Event collectives that survive and thrive invest in institutional memory, align governance with a broader purpose, and build adaptive, distributed leadership models.
Policymakers, funders, and local organisers must support the slow, relational work of network development if events are to deliver lasting, community-led value.
INTRODUCTION
Why Do So Many Promising Event Partnerships Fizzle Out?
When the curtain falls on a major event, it’s not just the athletes or artists who leave the stage. Often, the ambitious alliances formed to deliver social benefits—health campaigns, community sports programmes, urban revitalisation schemes—fade into the background or vanish altogether. Why? Despite the widespread recognition that collective, cross-sector partnerships are essential to leveraging events, few endure or evolve in ways that deliver sustained community impact.
This is not a story of bad intentions. It’s a story of misaligned structures, vague accountabilities, and shifting priorities over time. And it’s the subject of one of the most important recent studies in the events sector: a ten-year longitudinal investigation led by Dr. Laura Misener into the network governance behind an “event leveraging collective” that formed as a result of major sport event held in Canada, that made purposeful efforts to sustain and evolve over time to create strategic outcomes (e.g. Lu & Misener, 2022; Misener et al., 2018).
“This is not a story of bad intentions. It’s a story of misaligned structures, vague accountabilities, and shifting priorities over time.”
What the study reveals is both hopeful and cautionary. Hopeful, because the collective made genuine progress toward leveraging the event and ongoing opportunities for community sport development. Cautionary, because as governance forms shifted—from participant-driven to more hierarchical, centralised structures—the original collaborative spirit weakened, local trust declined, and outcomes became harder to sustain.
This article examines what worked well, what gaps exists in the network space around events, and how event organisers, policymakers, and community leaders can build governance systems that not only form around events—but last beyond them.
THE PROBLEM AND/OR OPPORTUNITY
Major events are often pitched as catalysts for long-term community development. Yet while organisers regularly convene diverse stakeholders—from local authorities and sport organisations to public health agencies—the governance structures underpinning these collaborations are frequently fragile and short-lived. The issue isn’t a lack of enthusiasm or even initial alignment, but a failure to formalise roles, distribute power equitably, and adapt to evolving conditions over time (Misener et al., 2020).
Lu et al.'s study spotlights a Canadian event leveraging collective that formed with the express intent of using recurring sporting events to promote community sport participation.
Despite initial success, the network’s governance arrangements shifted in ways that ultimately undermined its goals. This case isn’t an anomaly—it reflects a broader pattern: event-time alliances that fail to transition into post-event institutions.
The opportunity lies in rethinking how these collectives are structured, governed, and sustained. Instead of viewing them as temporary coalitions, they must be designed as evolving, adaptive systems—capable of learning, reconfiguring, and continuing to deliver value long after the final whistle.
WHY DOES THIS MATTER NOW?
The promise of leveraging events for community good has never been more attractive—or more necessary. In the face of declining public trust, fragmented social services, and budgetary constraints, governments and NGOs are increasingly turning to events as platforms for collective action. But these aspirations rest on a flawed assumption: that collaboration will naturally extend beyond the event itself. In reality, most event-based partnerships dissolve once the spotlight fades.
Misener and her international research team’s longitudinal research reveals that without deliberate, evolving governance mechanisms, even well-intentioned collectives lose momentum, direction, and ultimately their capacity to deliver sustained benefits in the disability sport sector.
This insight is critical now, as cities across the globe adopt legacy-driven event strategies and invest in cross-sector networks aimed at promoting health, inclusion, and participation (Lu & Misener, 2022).
If we fail to get governance right—not just at the start, but throughout the lifecycle—we risk squandering both financial resources and public goodwill. The future of event-led development depends not just on ambitious visions, but on governance forms that are built to last, adapt, and embed within existing community systems.
“If we fail to get governance right...we risk squandering both financial resources and public goodwill.”
HOW DOES THIS ADD TO WHAT WE ALREADY KNOW?
Much of the existing literature on event legacy and community leveraging has focused on outcomes—what events leave behind. This study shifts the lens to process, showing that outcomes are shaped by the evolving forms of governance that underpin collective efforts. Misener et al. go beyond static models of collaboration by documenting how and why governance forms change over time, revealing the tensions between efficiency and inclusion, structure and fluidity.
Their work challenges simplistic, one-size-fits-all approaches and contributes a rare, dynamic perspective on how event-based collectives survive—or collapse—over time .
WHAT IDEAS DRIVE THIS ARTICLE?
The authors draw from the concept of network governance to understand how groups of autonomous but interdependent actors collaborate around major events. Specifically, they apply Provan & Kenis (2008) typology of governance forms—shared governance, lead organisation, and network administrative organisation (NAO)—to track the shifting coordination structures of a community-based event leveraging collective over a 12-year period tied the hosting of the 2015 Pan/Parapan American Games in Toronto, Ontario.
“The paper thus blends theory-driven categorisation with empirically grounded storytelling, offering both conceptual clarity and contextual depth.”
The longitudinal design is particularly novel in this context. Through 33 in-depth interviews across three distinct phases (pre-, during-, and post-event), combined with archival document analysis, the researchers construct a rich narrative of governance evolution. This enables them to show not just what governance structures existed, but why and how they changed—in response to resource constraints, shifting mandates, and legitimacy challenges. The paper thus blends theory-driven categorisation with empirically grounded storytelling, offering both conceptual clarity and contextual depth.
Key Arguments
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One of the most compelling insights from this study is that leveraging a major event for community benefit is not a one-time opportunity, but an extended and often turbulent journey. Initially, the event leveraging group operated under a shared governance model, with loosely coordinated volunteer efforts, low formality, and mutual enthusiasm. But over time, as they attempted to secure funding, institutionalise programs, and extend their legacy beyond the Pan/Parapan American Games, this structure became unsustainable.
In response, the group transitioned to a lead organisation model, with one partner stepping in to coordinate. This evolution wasn’t smooth—it reflected deeper tensions over control, legitimacy, and purpose. Eventually, a Network Administrative Organisation (NAO) was introduced to stabilise coordination, fundraise more effectively, and formalise relationships. What this demonstrates is a fundamental reality for cities and organisations seeking long-term community impact from events: governance structures must evolve as the nature and intensity of collaboration changes (Provan & Kenis, 2008).
The paper shows that adaptability, not initial enthusiasm, determines long-term impact. Static models of event leverage governance are unlikely to endure. Instead, dynamic models that shift based on needs, resources, and legitimacy offer a more realistic and sustainable path.
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While funding and capacity are crucial, the study reveals that legitimacy—perceived credibility, trustworthiness, and alignment with community values—is what ultimately holds event leverage networks together or tears them apart. The original group gained initial legitimacy through association with the Pan/Parapan American Games and its community development goals. But over time, that event-driven legitimacy faded, and partners began to question whether the group still served a broader public purpose.
This legitimacy crisis was exacerbated by shifts in governance. When one organisation took on a more dominant coordination role, others perceived a loss of autonomy and mutual accountability. Without a shared sense of ownership, partners disengaged, and external stakeholders (such as funders and municipalities) grew sceptical. It wasn’t until the creation of a neutral, dedicated Network Administrative Organisation (NAO) that the group began to regain legitimacy—now grounded not in the original event, but in proven, ongoing community impact.
For practitioners, this underscores a crucial insight: you can’t rely on the halo of the event forever. Legitimacy must be constantly earned through inclusive governance, transparent operations, and demonstrated value to stakeholders. Neglect this, and even the most promising initiatives can unravel.
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At the heart of this case lies a strategic pivot: a transition from event-centric coordination, where activities were aligned around the Games, to issue-centric governance, where long-term community sport development became the anchor. This shift didn’t happen overnight. It evolved through phases of fragmentation, reflection, and eventually, reform.
Initially, the leveraging collective operated in an "event-leverage" mode—programming, partnerships, and governance revolved around the timeline and legacy ambitions of the Pan/Parapan American Games. But once the event concluded, the group lacked a unifying driver. In the absence of the Games’ urgency and visibility, members struggled to sustain momentum. Programming became disjointed, and some partners left.
What turned the tide was a deliberate realignment. Rather than clinging to the memory of the event, the group reframed its purpose around addressing persistent community issues—social inclusion, sport participation for people with disabilities, and youth development. This new mission attracted different partners, reengaged old ones, and justified the creation of a purpose-built NAO. The group no longer relied on the periodic flash of mega-events but operated with long-term strategic intent.
For managers and policymakers, this transformation is instructive. Sustainable impact demands more than event leverage—it demands issue ownership. Events can catalyse momentum, but enduring change requires anchoring your efforts in ongoing social needs that transcend the event itself.
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Behind every successful network transformation lies a handful of key individuals who act as boundary spanners—those rare figures who can move between sectors, align interests, and bridge fragmented efforts (Ziakas & Costa, 2010). In this case, it was the presence of a strategic broker—a long-standing actor who had credibility with both government and community partners—that kept the collective alive during moments of uncertainty.
When the network began to fragment after the Games, it wasn’t a formal institution or plan that held things together. It was a person: a respected champion who informally convened meetings, maintained communications, and nurtured trust among increasingly disillusioned stakeholders. This broker understood the political landscape, spoke the language of funders, and could still go into a disability sport program and be respected.
Their impact underscores a crucial truth: governance forms may evolve, but human relationships and leadership are the glue. Without this strategic actor, the transition to a new, formalised NAO model may not have occurred—or would have happened too late.
For event strategists and city leaders, this raises an important question: are you investing enough in the people—not just the structures—who can span boundaries, translate between worlds, and hold the network together during evolution?
CONCLUSIONS
This longitudinal case study of a disability sport-focused event leveraging collective shows that network governance is not static. It evolves—often non-linearly—in response to changing contexts, funding dynamics, institutional demands, and shifting legitimacy claims. What began as a loose community of practice around the Pan/Parapan American Games matured into a formalised, professionally governed organisation. But this was not a straightforward progression. It required navigating complex tensions between inclusion and efficiency, adaptation and stability, formal structure and informal trust.
Most crucially, the network’s survival and transformation hinged on deliberate stewardship—by individuals who spanned institutional boundaries, by funders willing to support long-term experimentation, and by participants who held onto a shared vision even when the structure frayed. In short, governance matters, but so do values, trust, and time.
Cities looking to leverage events for long-term community development must pay attention to the invisible threads of governance: who is included, how decisions are made, and whether the form of coordination supports or stifles collective action. Temporary success is not enough. As this case shows, collective impact is governed into being, often well after the final event confetti has settled.
If cities want more from events than short-lived spectacle, they must start investing not just in event outcomes but in network capacity, governance flexibility, and boundary-spanning leadership. Only then can events seed enduring, inclusive coalitions that outlive the spotlight.
“Collective impact is governed into being, often well after the final event confetti has settled.”
PRACTICAL ACTIONS
The longitudinal study offers a rare behind-the-scenes view into how community-oriented event leveraging collectives form, survive, and evolve over time. Its insights are particularly valuable for managers and policymakers who want to move beyond short-term event impact and build sustainable networks that last well beyond the event moment.
Here are six practical takeaways to apply:
1. Start with Trust, Not Structure
At the early stages of collective formation, resist the urge to formalise too quickly. Loose networks—like communities of practice—create space for experimentation, relationship-building, and shared purpose. Focus on building trust, mutual recognition, and a collective identity before introducing rigid roles or governance frameworks.
2. Support Boundary-Spanning Leaders
Individuals who can navigate across sectors, institutions, and interest groups are critical to network longevity. Invest in leadership development for these “bridgers,” and recognise their legitimacy even if they don’t occupy formal positions. Often, they are the glue that holds the network together during moments of transition.
3. Fund the Middle, Not Just the Flash
Too often, funding is tied to short-term event delivery. But the real collective impact happens in the “middle phase”—after the event but before the network is fully institutionalised. Design funding schemes that support the slow, often invisible work of coordinating, convening, and adapting network governance.
4. Enable Governance Flexibility
Over the network’s lifecycle, the optimal form of governance may change—from informal coordination to shared decision-making to professionalised models. Plan for flexibility. Create review points or ‘adaptive governance clauses’ that allow the network to reconfigure based on changing needs and contexts.
5. Anchor in Shared Values, Not Just Shared Goals
What kept the collective alive through transitions wasn’t just shared objectives—it was a shared commitment to disability sport development and community building. Ensure that value alignment is discussed and documented. Co-create a values charter to guide decision-making when the network’s purpose or membership evolves.
6. Legitimise Participation and Inclusion
Formalising governance can unintentionally exclude grassroots voices. Build mechanisms that preserve participatory input even as the network becomes more structured. Consider advisory panels, rotating leadership roles, or collaborative budget setting as ways to maintain inclusivity and shared ownership.
And …document the journey. Network evolution is often tacit and undocumented, making it harder for new members to understand past decisions or for others to replicate success. Assign a network historian or use lightweight tools (e.g., shared digital timelines or reflection logs) to capture institutional memory and help onboard new partners. These actions collectively emphasise a shift in mindset: from delivering events as isolated moments to stewarding collectives that evolve, adapt, and anchor lasting impact. Event impacts doesn’t just happen. It’s governed—intentionally, inclusively, and over time.
IMPLEMENTATION CHALLENGES
While these actions offer a roadmap for fostering enduring event-leveraging collectives, implementing them is not without challenges. First, time and patience are in short supply—particularly in political or funding environments driven by quick wins and visible outcomes. The slow, relational work of network evolution often lacks tangible metrics, making it harder to justify resource allocation.
Second, governance flexibility can clash with institutional expectations. Public and private sector partners often demand clarity, hierarchy, and accountability—traits that are harder to balance in evolving or hybrid governance forms.
Third, key individuals play an outsized role, and their departure can destabilise the network. Succession planning and distributed leadership models are crucial but rarely prioritised.
Finally, tensions between inclusivity and efficiency emerge as networks formalise. Maintaining grassroots participation while scaling operations is a delicate balancing act that few collectives get right.
Despite these obstacles, the study shows that with intentional support and adaptive strategies, it is possible to build event-based networks that outlast the event itself—and deliver meaningful, community-led legacies.
REFERENCES
Lu, L. D., & Misener, L. (2022). Managing and sustaining cross-sector leveraging partnership in the post-event era: A case study of a provincial parasport collective. European Sport Management Quarterly, 1–22. https://doi.org/10.1080/16184742.2022.2025885
Misener, L., Lu, L. D., & Carlisi, R. (2020). Leveraging Events to Develop Collaborative Partnerships: Examining the Formation and Collaborative Dynamics of the Ontario Parasport Legacy Group. https://doi.org/10.1123/jsm.2019-0283
Misener, L., McPherson, G., McGillivray, D., & Legg, D. (2018). Leveraging Disability Sport Events: Impacts, Promises, and Possibilities. Routledge. https://doi.org/10.4324/9781315108469
Provan, K. G., & Kenis, P. (2008). Modes of Network Governance: Structure, Management, and Effectiveness. Journal of Public Administration Research and Theory, 18(2), 229–252. https://doi.org/10.1093/jopart/mum015
Ziakas, V., & Costa, C. A. (2010). Explicating inter‐organizational linkages of a host community’s events network. International Journal of Event and Festival Management, 1(2), 132–147. https://doi.org/10.1108/17852951011056919
AUTHOR(S)
Assistant Professor, University of Minnesota, USA
MIKE UPDATE
Professor, Nanjing University of Finance & Economics, P.R. China
MIKE UPDATE
Assistant Professor, University of New Hampshire, USA
Dr. Guangzhou Chen is an Assistant Professor in the Department of Recreation Management and Policy. His research focuses on events, community development, and active/healthy living, with funding from the UNH Sustainability Institute. His work has been widely published in top journals, including Leisure Sciences, Leisure Studies, Journal of Leisure Research, European Sport Management Quarterly, and Event Management. Actively engaged in TALS and NASSM, he works to enhance the role of recreation in public health, community development, and environmental sustainability.
Professor, Western University, Canada.
Dr. Laura Misener is a Professor in the School of Kinesiology at Western University. Her research investigates how sport and events can drive meaningful social change, particularly by enhancing accessibility and inclusion for people with disabilities. Her research spotlights the transformative potential of sport to foster more equitable communities. She is an advocate for safe sport practices, guided by principles of good governance, strategic policymaking, and a deep commitment to human rights and social justice.
Disclaimer
The views and insights expressed in this article are those of the author(s) and reflect their research and professional expertise. They do not represent the views of the Centre for Events & Festivals CIC or its partners.