
WHEN CITIES FIGHT BACK: WHY COMMUNITIES ARE RESISTING THE OLYMPIC GAMES LIKE NEVER BEFORE
Resistance is no longer a fringe problem for mega-events — it’s an organised, global movement reshaping how cities approach the Games.
Dr Mike Duignan (University of Paris 1: Pantheon-Sorbonne, France)
This article is based on: Duignan, M. B., Everett, S., & Talbot, A. (2024). A theoretical framework of communal resistance to mega-events. Event Management. https://doi.org/10.3727/152599525X17458176767774
EXECUTIVE SUMMARY
· Resistance to mega-events has evolved into a sophisticated, transnational movement reshaping the global events landscape.
· Opposition is no longer confined to street protests — it emerges in everyday acts, digital campaigns, and global activist networks.
· Our research shows resistance follows the entire event lifecycle, from early bids to long-term legacy disputes.
· Not all resistance is equal — organisers must distinguish between legitimate concerns and opportunistic opposition to build trust.
· When engaged constructively, resistance becomes a catalyst for more inclusive, fair, and credible events — essential for the survival of the mega-event model.
INTRODUCTION
Why are more cities saying ‘no’ to the Olympics? From Boston to Budapest, Hamburg to Sapporo, communities across the world are rejecting mega-events once seen as symbols of unity and pride. At first glance, the reasons seem familiar: spiralling costs, displacement, broken promises of economic legacy. But dig deeper, and a more complex, unsettling picture emerges — one where resistance is not simply a street protest or a political statement, but a subtle, evolving, and global movement.
Take Los Angeles. As it prepares to host the 2028 Games, activists thousands of miles away, in Paris or Brisbane, are shaping local debates, sharing tactics, and amplifying concerns.
Resistance is no longer a fragmented, isolated reaction; it’s coordinated, transnational, and increasingly digital. And it’s forcing organisers, policymakers, and event owners to confront a stark reality: without public trust, these events face an existential crisis.
The Olympic Games, once unrivalled in prestige, now contend with referendums that kill bids, campaigns that fracture reputations, and grassroots movements that erode legitimacy. Resistance is not always loud or visible — sometimes it’s as simple as a meme, a viral video, or a conversation in a café. But its cumulative power is reshaping the future of mega-events.
“Resistance is no longer a fragmented, isolated reaction; it’s coordinated, transnational, and increasingly digital.”
THE PROBLEM AND/OR OPPORTUNITY
Mega-events like the Olympic Games promise regeneration, pride, and international prestige. But beneath the spectacle lies a growing problem that event organisers can no longer afford to ignore: the rise of communal resistance. This is not resistance as it’s traditionally imagined — angry crowds or violent protests — but a nuanced, everyday pushback against how these events are imposed on cities and communities. Residents question inflated costs, opaque decision-making, environmental damage, and the erosion of local rights. More importantly, they feel unheard.
The opportunity — and challenge — is clear. If organisers continue to dismiss resistance as fringe or illegitimate, public trust will deteriorate further, bids will fail, and the entire model of global mega-events risks collapse. But engage with resistance, understand its complexities, and organisers can rebuild relationships, address legitimate concerns, and potentially reshape events to deliver real, equitable benefits.
The clock is ticking for mega-events. Public support is at an all-time low, with Olympic bids collapsing under pressure from citizen movements and referendums. The International Olympic Committee was forced to award both Paris 2024 and Los Angeles 2028 simultaneously, fearful there would be no willing hosts left. Brisbane 2032 was secured behind closed doors, bypassing the public entirely — a clear sign of declining democratic legitimacy.
At the same time, the landscape of resistance is changing. It’s no longer confined to local protests; it’s global, connected, and increasingly sophisticated.
WHY DOES THIS MATTER NOW?
Digital platforms allow activists from Rio to Paris to Los Angeles to share tactics, mobilise quickly, and hold organisers accountable. This resistance does not always aim to stop events altogether — but it demands transparency, fairness, and social justice.
Failing to engage with these movements is no longer an option. Mega-events face an existential threat if organisers continue to overlook the legitimate grievances that fuel this resistance.
For years, resistance to mega-events has been misunderstood — reduced to a binary of for or against, protester or supporter, disruption or celebration. Existing research often focuses on isolated cases: a protest in Rio, a legal challenge in Tokyo, opposition in Vancouver. But this fragmented view fails to capture the deeper, more systemic patterns at play.
Our latest research challenges this narrow perspective. By synthesising 20 years of global data on Olympic resistance, we reveal that opposition is not random or reactive — it’s organised, evolving, and deeply embedded within broader struggles for social justice.
HOW DOES THIS ADD TO WHAT WE ALREADY KNOW?
Resistance takes many forms, from hard-edged protests to soft, symbolic acts of everyday defiance. It cuts across borders, unites diverse groups, and increasingly shapes the event lifecycle — from bidding to legacy.
In short, resistance is not an obstacle to be managed. It’s a powerful social phenomenon that, if better understood, can guide organisers towards more equitable, credible, and sustainable events.
To move beyond assumptions and fragmented case studies, we developed a new theoretical framework of communal resistance grounded in two decades of research across ten Olympic Games — from Beijing 2008 to the upcoming LA 2028. Our approach draws on established sociological theories of power and resistance, including the nuanced, post-structural thinking of Foucault, Deleuze, and Guattari.
We adopted a bricolage methodology, piecing together diverse data sources: academic studies, policy documents, activist materials, media reports, and first-hand interviews. This allowed us to map resistance across five critical dimensions — who resists, how they resist, when resistance occurs, where it emerges, and why it happens.
WHAT IDEAS DRIVE THIS ARTICLE?
Crucially, we traced how local struggles are increasingly connected through transnational networks, digital platforms, and shared activist knowledge.
Our framework makes resistance visible in all its forms — overt and covert, loud and quiet, physical and symbolic — revealing how these acts influence the fate of mega-events long before opening ceremonies begin.
Key Arguments
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For decades, resistance to mega-events like the Olympics was confined to the host city. Community groups, activists, and residents would protest evictions, rising rents, or broken promises — but these efforts remained isolated, fragmented, and often easily dismissed by organisers as ‘local opposition.’
That’s no longer the case.
Today, resistance has gone global. Groups like NOlympics LA, Non aux JO Paris, and Olympics Watch operate as part of a transnational movement, sharing resources, strategies, and lessons learned from past Games. They use digital platforms to connect activists in Tokyo, Rio, Paris, and Los Angeles, creating a powerful knowledge network that transcends borders.
Consider the recent Paris 2024 protests. French activists have not only mobilised against local issues like gentrification and securitisation, but they’ve collaborated with counterparts from previous host cities — learning from Rio’s housing rights campaigns, Tokyo’s health protests, and LA’s community organisers. The result? Resistance that is faster, more strategic, and harder to suppress.
This global knowledge transfer makes every new mega-event a contested space before the first stone is laid. Organisers face opponents equipped with experience, evidence, and international solidarity. If they fail to engage meaningfully with these concerns, resistance will only strengthen.
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Popular images of resistance — marches, barricades, chants — tell only part of the story. Our research reveals that much of the opposition to mega-events operates beneath the surface, embedded in daily routines, language, humour, and digital spaces.
Sociologist Michel de Certeau coined the term “resistance of the everyday” to describe these subtle acts. And across Olympic host cities, we see this playing out in unexpected ways. In London, residents still joke that they live in a “legacy zone” — an ironic reminder that many of the promised benefits from the 2012 Games never arrived. In Rio, art installations and graffiti critique displacement long after the Games have ended. On social media, memes and viral videos amplify local frustrations, reaching global audiences within hours.
This micro-resistance is hard to measure but impossible to ignore. It chips away at the legitimacy of mega-events, fuels public scepticism, and erodes the carefully constructed narratives of unity and pride. Crucially, it signals unresolved tensions that can flare into open opposition if ignored.
For organisers and policymakers, understanding these everyday, often invisible, forms of resistance is vital. Dismissing them as insignificant overlooks the social undercurrents that determine whether a mega-event unites or divides a city.
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Resistance to mega-events is not confined to the dramatic moments that grab headlines — a protest march during the opening ceremony or public outrage over last-minute budget overruns. Instead, opposition unfolds across the entire event lifecycle, from the early whispers of a potential bid to the long tail of unmet legacy promises.
Consider the pattern. In the bidding phase, resistance often focuses on transparency, public consultation, and democratic legitimacy. When residents of Boston, Hamburg, and Budapest were asked — or demanded the right to be asked — whether they wanted to host the Olympics, they said no, forcing organisers to withdraw. In Paris, opposition to the 2024 Games surfaced years before construction began, fuelled by concerns over housing, surveillance, and public spending.
During the planning and delivery phases, resistance intensifies, often in response to tangible impacts: displacement, environmental damage, or security measures. In Tokyo, protests erupted over the prioritisation of the Games during the COVID-19 pandemic, while in Rio, favela residents resisted evictions and infrastructure projects that deepened inequality.
But resistance doesn’t end when the flame is extinguished. In legacy phases, communities contest broken promises, missed opportunities, and lingering social divisions. Years after London 2012, debates continue over who really benefited — with many local residents feeling sidelined by regeneration that favoured elites.
For organisers, recognising that resistance is not a one-off event but an evolving, multi-stage phenomenon is essential. It demands ongoing engagement, not short-term crisis management.
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One of the most dangerous misconceptions surrounding mega-event resistance is the assumption that all opposition is the same — or equally justified. In reality, resistance is fragmented, complex, and often fuelled by competing agendas, making it both harder to engage with and easier to dismiss entirely.
Our research shows that within any resistance movement, there are multiple voices: community activists fighting evictions, environmental groups raising sustainability concerns, digital campaigners critiquing governance, and even political actors exploiting discontent for personal or partisan gain. Their claims range from deeply legitimate — such as protecting vulnerable residents from displacement — to more opportunistic or ideologically driven forms of opposition that may have little to do with the event itself.
Take Los Angeles 2028. Within the NOlympics LA movement, concerns about housing rights and gentrification are grounded in long-standing community struggles. But alongside these are groups leveraging anti-Olympic sentiment for broader anti-globalisation campaigns that sometimes overlook the specific local realities.
For event organisers, recognising this diversity is crucial. Painting all resistance as illegitimate ignores genuine grievances and fuels further distrust. But failing to critically assess claims risks being paralysed by unproductive or exaggerated opposition. The challenge is to engage selectively — distinguishing between constructive, credible concerns and less grounded forms of resistance.
Understanding this complexity moves the conversation beyond simplistic binaries of “for” or “against” mega-events — and towards a more strategic, balanced approach to dialogue.
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Too often, organisers and policymakers view resistance as a threat — an obstacle to be neutralised, avoided, or dismissed. But our research suggests a different perspective: resistance, when engaged with seriously, can drive improvement, accountability, and even innovation in how mega-events are conceived and delivered.
Take Paris 2024. Community opposition to the Games’ potential impact on housing and public space has already pushed organisers to revise plans, strengthen social protections, and commit to more transparent governance. Whether these commitments deliver meaningful change remains to be seen — but the influence of resistance is undeniable.
History shows the same pattern. In Tokyo, while pandemic-related protests highlighted deep frustrations, they also sparked overdue debates about public health, event safety, and democratic decision-making. In London, resistance to 2012’s gentrification pressures led to new policies — albeit imperfect — aimed at safeguarding affordable housing and community access to Olympic sites.
CONCLUSIONS
Mega-events stand at a crossroads. The Olympic Games, once a near-irresistible symbol of global prestige, now face mounting public rejection, organised resistance, and growing reputational risks. But this isn’t just about the Olympics. Cities, organisers, and policymakers involved in any large-scale event — from World Cups to Expos to cultural festivals — are being forced to reckon with the realities of community resistance.
This resistance isn’t new, but it is evolving. It’s smarter, more connected, more global, and increasingly driven by deep-seated concerns: displacement, social inequality, environmental harm, democratic exclusion. Ignoring these dynamics will only deepen distrust, undermine future bids, and erode the credibility of the events industry itself.
The message is clear: resistance isn’t going away. In fact, it’s becoming a permanent, embedded feature of the mega-event landscape. But resistance is not inherently destructive. Handled well, it is a signal — a source of accountability, innovation, and public dialogue.
We face a choice. Dismiss resistance and watch opposition harden, trust collapse, and the mega-event model fragment. Or engage with resistance as an uncomfortable but necessary partner in creating events that genuinely deliver for communities, not just elites.
The future of mega-events depends on listening, adapting, and understanding resistance — not as an enemy, but as a reality that, if embraced, can shape fairer, more sustainable, more trusted events.
“Resistance isn’t going away. In fact, it’s becoming a permanent, embedded feature of the mega-event landscape.”
PRACTICAL ACTIONS
If mega-events are to survive their current legitimacy crisis, organisers, event owners, and policymakers must fundamentally rethink how they approach community resistance. The research is clear: resistance is not always hostile, nor is it always unjustified. In many cases, it reflects legitimate concerns that, when addressed properly, can lead to better outcomes for everyone involved.
Here are five practical actions to navigate and engage with resistance constructively:
1. Treat Resistance as an Early Warning System, Not a Threat
Resistance signals cracks in the social contract between organisers and communities. Instead of defaulting to defensive strategies — increased security, media spin, or silencing dissent — leaders should treat early resistance as a diagnostic tool. Community concerns, whether expressed through formal channels or subtle everyday acts, reveal blind spots that can be addressed proactively.
For example, when Hamburg’s Olympic bid faced early opposition over transparency and costs, organisers might have avoided withdrawal by engaging more meaningfully with community leaders and adapting plans to reflect shared concerns.
2. Map the Landscape of Resistance — Understand the Who, How, Where, When, and Why
Not all resistance is equal or aligned. Event planners should conduct comprehensive stakeholder mapping to differentiate between legitimate grievances and less constructive forms of opposition. This means understanding who resists (local communities, activists, global networks), how they resist (protests, digital campaigns, symbolic acts), where resistance emerges (physical spaces, online platforms), when it occurs across the event lifecycle, and why the resistance exists.
This approach moves beyond simplistic binaries and allows targeted, respectful engagement with diverse groups.
3. Embed Continuous Community Dialogue Across the Entire Event Lifecycle
Resistance is not confined to one moment — it surfaces before, during, and after the event. Leaders must embed community dialogue from the first whispers of a bid to long after the final ceremony. One-off consultations or token listening sessions are insufficient.
For instance, organisers of Paris 2024 faced backlash for failing to engage local residents on issues of housing and policing early enough. Ongoing, transparent communication could have built more trust and diffused tensions before they escalated.
4. Leverage Digital Tools for Real-Time Sentiment Analysis and Responsive Action
Digital platforms are reshaping resistance, making it more visible and harder to control. But they also offer organisers powerful tools to listen, analyse, and respond in real-time. Using social media monitoring, AI-powered sentiment analysis, and open data dashboards, event planners can track emerging concerns, correct misinformation, and adapt strategies quickly.
This approach is already being piloted in parts of the Paris 2024 planning, but needs broader, systematic adoption across all major events.
5. Position Resistance as Part of the Legacy Conversation
Finally, resistance is not inherently negative. It can spark necessary conversations about fairness, equity, and accountability. By including resistant voices in legacy planning — not just as critics, but as co-creators — organisers can build more meaningful, enduring social benefits.
Cities that fail to do this will face a growing trust gap. Those that succeed will show the world how mega-events can evolve to serve communities, not sideline them.
IMPLEMENTATION CHALLENGES
Engaging constructively with resistance is essential, but it is not without challenges. First, organisers operate under intense time, political, and financial pressures that often discourage open, critical dialogue. Genuine engagement requires slowing down decision-making processes — a difficult ask in the fast-paced world of mega-event planning.
Second, resistance itself is fragmented. Not all groups have aligned agendas, and some opposition may be rooted in misinformation, unrealistic demands, or broader ideological debates beyond the organiser’s remit. Distinguishing legitimate, constructive resistance from disruptive or opportunistic opposition is complex and politically sensitive.
Third, digital engagement, while essential, presents risks — opening new spaces for misinformation, polarisation, or amplified hostility. Listening to digital resistance requires skill, resources, and careful moderation to avoid unintended escalation.
Finally, deep-rooted community distrust, especially in cities with histories of displacement or unfulfilled promises, cannot be resolved overnight. Building credibility takes time, transparency, and sustained action — beyond PR campaigns or one-off consultations.
Despite these challenges, failure to engage meaningfully with resistance risks far greater consequences: lost bids, fractured communities, and the continued erosion of mega-event legitimacy.
REFERENCES
Read the original article for the full argument and a list of references.
AUTHOR(S)
Dr Mike Duignan, Professeur des Universities, University of Paris 1: Pantheon-Sorbonne, France.
Mike is the Founder and CEO of the Centre for Events and Festivals (CEF); Professeur at the University of Paris 1: Pantheon-Sorbonne; and the Editor-in-Chief of Event Management Journal - the leading academic journal for the study and analysis of events and festivals, founded in 1993, and based in New York (USA). He is also the Editor of Routledge’s book series: ‘How Events Transform Society’. Previously, Mike has been Director of Research, Intelligence and Education at Trivandi; Associate Professor at the University of Central Florida (USA) and Head of Department and Reader at the University of Surrey (UK), where he was also the Director of the UK Olympic Studies Centre - the #1 UK, European and USA universities for the study of events and festivals. For the past 15 years, Mike has been researching, analysing, commentating, writing, publishing, and teaching on the economics and social impacts of staging major events, with the view to improve delivery and leave a sustainable legacy for the communities, people and places that play host. All Mike’s work is available at: www.MikeDuignan.com.
Disclaimer
The views and insights expressed in this article are those of the author(s) and reflect their research and professional expertise. They do not represent the views of the Centre for Events & Festivals CIC or its partners.