FIVE DESIGN PRINCIPLES BEHIND DESIGNING A VOLUNTEER PROGRAM THAT MOTIVATES AND RETAINS STAFF
Clear, social, and simple roles outperform complex and autonomous ones in volunteer satisfaction.
Dr Popi Sotiriadou (Griffith University, Australia)
Dr Mohsen Loghmani (University of the Sunshine Coast, Australia)
Amir Abedini Koshksaray (Griffith University, Australia)
Dr Leonie Lockstone-Binney (Griffith University, Australia)
Based on: Sotiriadou, P., Loghmani, M., Koshksaray, A. A., & Lockstone-Binney, L. (2025). Enhancing event volunteer engagement: The role of job characteristics, psychological states, and attitudes towards innovation. Event Management, 29(7), 1039–1058. https://doi.org/10.3727/152599525X17458176767828
EXECUTIVE SUMMARY
Volunteer burnout is often caused by poorly designed roles, not weak motivation or commitment.
Clear tasks, visible purpose, and strong social connection matter more than complexity or autonomy.
Knowledge-heavy and specialised roles can increase emotional exhaustion, especially for episodic volunteers.
Low-pressure, optional “micro-innovation” reduces burnout and supports creativity without overload.
Differentiating roles by volunteer type is essential for retention and long-term engagement.
THE HIDDEN DESIGN FLAW IN EVENT VOLUNTEERING
At almost every major event, organisers celebrate volunteer numbers as a proxy for success (Senevirathna et al., 2023). Tens of thousands sign up. Rosters are full. The workforce looks secure. Yet behind the scenes, a quieter problem persists: volunteers leave exhausted, disengaged, or quietly decide not to return (Haski-Leventhal et al., 2019). This churn is often treated as inevitable—part of the volunteer “cycle.” But what if it is not a motivation problem at all? What if it is a design problem?
From global spectacles such as the FIFA Women’s World Cup to local festivals and community events, volunteers are indispensable to delivery. They reduce costs, extend capacity, and often embody the public-facing values of the event. Despite this centrality, volunteer roles are frequently assembled at speed—fragmented tasks, unclear boundaries, isolated shifts—designed to fill gaps rather than create meaningful experiences. The prevailing assumption is that volunteers will tolerate poor role design because they are “giving back.” (Loghmani et al., 2024).
Recent evidence challenges this logic. Drawing on organisational psychology and large-scale empirical analysis of event volunteers across local, national, and international events, new research demonstrates that how volunteer roles are designed and has a profound impact on satisfaction, emotional exhaustion, retention, and even innovation (Oldham & Fried, 2016). Crucially, the findings overturn a long-standing belief imported from paid work: that more complex, specialised, or autonomous roles are inherently more engaging (Loghmani et al., 2024). For many volunteers—especially first-time or episodic participants—these features do the opposite.
The uncomfortable implication for event leaders is this: burnout and disengagement are not inevitable by-products of volunteering. They are often the predictable outcome of poorly designed roles. Until organisers treat volunteer jobs as experiences to be intentionally designed—rather than logistical necessities to be filled—they will continue to lose capable, motivated people after the very first shift.
“Burnout and disengagement are not inevitable by-products of volunteering; they are often the predictable outcome of poorly designed roles.”
THE PROBLEM AND/OR OPPORTUNITY
The dominant approach to event volunteering has long focused on who volunteers and why they volunteer (Haski-Leventhal et al., 2019). Motivation frameworks, demographic profiling, and recruitment strategies are well established (Cuskelly et al., 2021). By contrast, far less attention has been paid to what volunteers actually do once they arrive—how roles are structured, how tasks are sequenced, and how volunteers experience their work in real time. This is the core problem.
In practice, many event organisations prioritise recruitment volume and onboarding efficiency over role quality. Volunteer management becomes an exercise in allocation: filling shifts, covering zones, and ensuring operational continuity. Roles are often fragmented into narrow tasks, stripped of context, and delivered with minimal social connection (Senevirathna et al., 2023). From an operational standpoint, this appears efficient. From an experiential standpoint, it is frequently demotivating.
The opportunity lies in reframing volunteer roles as deliberately designed jobs rather than ad hoc assignments. Research from organisational psychology has consistently shown that job design shapes motivation, satisfaction, performance, and wellbeing.
Yet these insights have rarely been applied to volunteers—particularly within event settings where roles are temporary, intense, and socially charged (Oldham & Fried, 2016; Parker & Knight, 2024).
This creates a significant blind spot. If poorly designed roles increase emotional exhaustion and reduce satisfaction, then volunteer attrition is not simply a supply issue—it is a design failure. Conversely, if relatively small adjustments to task clarity, social connection, and cognitive demand can improve volunteer experiences, then event organisers gain a powerful, low-cost lever for retention and performance (Loghmani et al., 2024).
Seen this way, volunteer job design is not an abstract academic concern. It is a practical, strategic opportunity to reduce burnout, improve consistency, encourage return volunteering, and unlock greater creativity on the ground—without asking volunteers to give more time, skills, or effort than they originally offered.
The question of volunteer job design has become more urgent, not less. Across the events sector, organisers are facing mounting pressure from multiple directions: rising delivery costs, increasing regulatory complexity, heightened expectations around inclusion and wellbeing, and a shrinking pool of willing volunteers (Haski-Leventhal et al., 2019). At the same time, public tolerance for volunteer burnout is diminishing. What was once accepted as “part of the experience” is now increasingly viewed as poor practice.
Post-pandemic shifts have intensified this challenge. Many volunteers are more selective about how they spend their time. Episodic volunteering—where individuals commit to a single event rather than an organisation—has become more common, particularly for festivals and major events. These volunteers arrive with enthusiasm but limited organisational loyalty. If their first experience is confusing, isolating, or overwhelming, there is little incentive to return (Kim & Cuskelly, 2017; Neufeind et al., 2013).
At the same time, events are being asked to do more with volunteers, not less. Volunteers are expected to act as ambassadors, manage complex crowd interactions, adapt to real-time change, and uphold increasingly visible values around sustainability, accessibility, and social responsibility.
WHY DOES THIS MATTER NOW?
This creates a tension: expectations are rising, but the tolerance for poorly designed roles is falling (Sheptak & Menaker, 2016).
Against this backdrop, relying on goodwill alone is no longer viable. Event organisers cannot assume that motivation will compensate for unclear tasks, weak social support, or excessive cognitive demands. Nor can they afford the operational risks associated with disengaged or exhausted volunteers.
The timing therefore matters. Job design offers a way to reconcile these pressures. By structuring roles that are clear, socially connected, and appropriately demanding, organisers can protect volunteer wellbeing while still meeting the growing complexity of event delivery. In an environment where recruitment is harder and retention matters more, how volunteer roles are designed is fast becoming a defining factor in event success (Parker & Knight, 2024).
Conventional wisdom in volunteer management has borrowed heavily from paid employment models. The assumption is straightforward: more autonomy, greater skill use, and increased responsibility lead to higher satisfaction and stronger engagement. In many workplace contexts, this holds true (Hackman & Oldham, 1976). In event volunteering, the evidence suggests something more nuanced—and in some cases, the opposite (Senevirathna et al., 2023).
This research challenges the idea that “enriched” roles are universally desirable. For event volunteers, particularly those participating episodically or for the first time, complexity and specialisation often increase emotional exhaustion rather than motivation. Roles that demand intensive problem-solving, specialised knowledge, or high levels of individual responsibility can feel overwhelming when time is short, training is limited, and organisational familiarity is low.
What matters more is not how intellectually demanding a role is, but how intelligible it feels. Volunteers respond positively when they can see the beginning and end of their contribution, understand why their task matters, and feel supported by others while doing it. Task identity, task significance, and social connection consistently outperform knowledge-heavy role design in predicting satisfaction and retention.
HOW DOES THIS ADD TO WHAT WE ALREADY KNOW?
This reframing also challenges the assumption that autonomy is always empowering. In paid work, autonomy often signals trust and progression. In event volunteering, excessive autonomy can signal abandonment—particularly when support structures are weak. Volunteers are not seeking ownership of systems; they are seeking confidence, clarity, and belonging.
Perhaps most importantly, this perspective reframes volunteer attrition. Rather than attributing dropout to weak motivation or changing personal circumstances, it suggests that disengagement is frequently a rational response to poorly designed roles. When volunteering feels confusing, isolating, or cognitively costly, leaving is not a failure of commitment—it is a predictable outcome.
By questioning these assumptions, the research invites event leaders to rethink not just how many volunteers they recruit, but what kind of work they ask them to do, and under what conditions.
This article draws on job design theory from organisational psychology and applies it directly to the context of event volunteering (Oldham & Fried, 2016). At its core is the idea that jobs are not neutral containers for work; they actively shape how people feel, think, and behave. When roles are designed well, they support motivation, satisfaction, creativity, and wellbeing. When they are designed poorly, they generate frustration, exhaustion, and withdrawal.
The analysis is grounded in an event volunteer job design model that focuses on three categories of job characteristics. Task characteristics refer to how clearly a volunteer can understand the purpose, boundaries, and significance of their role—whether they can see a task through from start to finish and recognise its contribution to the wider event. Knowledge characteristics capture the cognitive demands placed on volunteers, such as problem-solving, information processing, and specialisation. Social characteristics reflect the degree of interaction, support, and interdependence built into volunteer roles (Humphrey et al., 2007).
These job characteristics influence outcomes through two key mechanisms. The first is critical psychological states—whether volunteers experience their work as meaningful, feel responsible for what they are doing, and understand the results of their efforts.
WHAT IDEAS DRIVE THIS ARTICLE?
The second is attitudes towards innovation—whether volunteers feel confident suggesting small improvements, adapting tasks, or engaging creatively with challenges (Parker & Knight, 2024).
Empirical evidence comes from a large-scale quantitative study of volunteers working across local, national, and international events, using validated measurement scales and structural equation modelling. Importantly, the analysis distinguishes between different types of volunteers, particularly genuine episodic volunteers and longer-term committed volunteers, revealing that the same job design can produce very different effects depending on who is performing the role.
Together, these concepts and methods allow for a shift in perspective: from seeing volunteering as a matter of individual motivation, to understanding it as an experience shaped—sometimes decisively—by design choices made long before the first shift begins.
“Volunteering is not simply a product of motivation; it is an experience shaped—sometimes decisively—by design choices made long before the first shift begins.”
Key Arguments
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One of the strongest findings from the research is deceptively simple: volunteers thrive when they understand exactly what they are there to do. Roles with clear beginnings and endings—where volunteers can see a task through from start to finish—consistently generate higher satisfaction and lower emotional exhaustion.
In many events, volunteer work is fragmented into micro-tasks designed for operational efficiency. A volunteer may check tickets for two hours, then be redeployed without explanation, then finish their shift unsure whether they completed anything of consequence. From a systems perspective, the job is done. From the volunteer’s perspective, the experience is incomplete.
Task identity (clarity) changes this dynamic. When volunteers know when their role starts, what success looks like, who hands over to whom, and when their contribution is finished, confidence increases and anxiety decreases. This clarity matters more than variety. Contrary to assumptions drawn from paid employment, rotating volunteers through multiple tasks or exposing them to diverse responsibilities does not automatically enhance engagement. For many, it creates uncertainty and cognitive overload.
A practical example illustrates the difference. Compare a volunteer role described as “support crowd flow across Zone C as needed” with one framed as “welcome arrivals at Gate 3 from 9:00–11:00, manage queue flow until peak entry subsides, then hand over to the afternoon team lead.” The second role provides structure, purpose, and closure—without increasing workload. It is not more exciting, but it is more intelligible. That distinction matters.
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Across all models tested (e.g., Humphrey et al., 2007), social characteristics emerged as the most influential factor in shaping volunteer outcomes. Volunteers who felt part of a team, had access to peer support, and knew who they were working with reported higher satisfaction, stronger motivation, greater innovativeness, and significantly lower emotional exhaustion.
This is not incidental. Unlike paid staff, volunteers are rarely motivated by career progression or financial reward. Their return on investment is social and symbolic: belonging, contribution, and shared experience. When roles are designed in isolation—solo shifts, unclear reporting lines, minimal interaction—the core value proposition of volunteering is undermined.
Importantly, social connection does not happen by accident. Simply placing volunteers in the same space is not enough. Design choices matter: pairing volunteers rather than assigning individuals, structuring work around small teams, building in brief pre- and post-shift huddles, and ensuring visible supervision all strengthen social embeddedness.
Consider two scenarios. In one, a volunteer is assigned alone to a peripheral zone with minimal contact and no check-ins. In the other, volunteers are assigned in pairs, introduced at the start of the shift, and debrief briefly at the end. The tasks may be identical. The experience is not. The latter design actively reduces social-related frustration and increases the likelihood that volunteers will return.
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Perhaps the most counterintuitive finding concerns knowledge characteristics. In paid work, roles that demand problem-solving, specialised skills, and information processing are often associated with challenge and growth. In event volunteering, these same characteristics can increase emotional exhaustion—particularly for genuine episodic volunteers.
For first-time or one-off volunteers, complexity is not stimulating; it is risky. They operate in unfamiliar environments, with limited training, high public visibility, and little margin for error. Asking them to navigate complex decision-making or specialised tasks increases stress without providing commensurate rewards.
The research shows that knowledge-intensive roles were positively associated with emotional exhaustion, especially among episodic and former long-term volunteers. This does not mean volunteers lack capability. It means the cost-benefit balance is misaligned. Volunteers did not sign up to manage systems, solve structural problems, or absorb organisational complexity. They signed up to contribute.
This has direct implications for role allocation. Complex or specialised tasks should be optional, clearly supported, and reserved for experienced volunteers who actively seek them out. For most volunteers, simplicity is not a weakness; it is a design strength.
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Events often celebrate adaptability and innovation, yet volunteers are rarely positioned as contributors to improvement. When they are, the risk is overreach—expecting volunteers to “do more” under the banner of innovation. The research suggests a different pathway.
Positive attitudes towards innovation were found to reduce emotional exhaustion and increase innovativeness—but only when innovation was framed as low-risk and voluntary. Volunteers felt more energised when they were invited to suggest small improvements, adapt tasks slightly, or share feedback, without being burdened by responsibility for outcomes.
This points to the value of micro-innovation. Simple practices—asking what worked well today, inviting suggestions for tomorrow, allowing minor adjustments—create a sense of agency without increasing workload. Volunteers feel heard, trusted, and capable, which in turn buffers against burnout.
Crucially, innovation did not increase job satisfaction or motivation directly. Those outcomes were driven by psychological states such as meaningfulness and responsibility. Innovation works best as a complement to good job design, not a substitute for it.
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The final argument concerns differentiation. Not all volunteers experience the same role in the same way. The study distinguishes between genuine episodic volunteers, current long-term committed volunteers, and former long-term volunteers—and shows that job design affects them differently.
For genuine episodic volunteers, well-designed roles significantly reduced emotional exhaustion and enhanced positive psychological states. Clear tasks and strong social support lowered perceived costs and increased the likelihood of future volunteering. For long-term volunteers, however, the same roles could feel underutilising or misaligned with prior experience—particularly when roles appeared unnecessarily constrained or repetitive.
This does not imply that episodic volunteers are “easier” to manage, or that long-term volunteers are less valuable. It means role design must be intentional. A one-size-fits-all approach risks satisfying no one.
A tiered system offers a solution. Simple, clearly bounded roles for newcomers. Optional, more complex or autonomous roles for experienced volunteers who opt in. Clear progression pathways for those who wish to deepen involvement. Matching roles to people—not people to gaps—reduces exhaustion, improves satisfaction, and strengthens the overall volunteer ecosystem.
Together, these five arguments point to a fundamental shift: volunteer engagement is not primarily a function of goodwill or motivation. It is a consequence of design.
CONCLUSIONS
Event volunteering is often framed as a fragile resource: increasingly scarce, difficult to retain, and vulnerable to burnout. This article has argued something more challenging—and more hopeful. Volunteers are not disengaging because they lack motivation, resilience, or commitment. They disengage because the work they are asked to do is too often poorly designed.
The evidence is clear. Volunteer experiences are shaped less by who volunteers and more by how roles are structured. Clear tasks, visible purpose, and strong social connection consistently outperform complexity, specialisation, and autonomy in driving satisfaction and reducing emotional exhaustion. When roles feel intelligible rather than impressive, supported rather than isolating, volunteers are more likely to thrive—and to return.
This reframing matters because it shifts responsibility. Attrition is not an individual failure; it is an organisational outcome. Burnout is not inevitable; it is often predictable. And innovation does not require volunteers to do more—it requires creating environments where small contributions and ideas feel safe and valued.
For event leaders, this demands a change in mindset. Volunteer roles are not simply operational placeholders. They are experiences that communicate what the event values, how it treats people, and whether participation is genuinely welcomed. Designing those experiences well is not a “nice to have.” It is central to delivery, reputation, and long-term sustainability.
The challenge, then, is not whether organisers can afford to invest in better volunteer job design. It is whether they can afford not to.
“Volunteer roles are not operational placeholders—they are experiences that communicate what the event values and how it treats people.”
PRACTICAL ACTIONS
Designing better volunteer roles does not require large budgets or radical restructuring. It requires intentionality. The following actions translate the research into practical steps that can be applied across events of different scales and contexts.
First, design roles around task identity, not task fragmentation. Every volunteer role should answer four questions clearly: when does this task start, when does it end, what does success look like, and who takes over next? Clear handovers and visible endpoints reduce anxiety and increase confidence. Written role descriptions, short verbal briefings, and simple task maps can achieve this without adding complexity.
Second, build social connection into the role design—not as an add-on. Pair volunteers by default, organise work around small teams, and ensure every volunteer knows who their immediate point of contact is. Brief team huddles at the start and end of shifts are low-effort, high-impact interventions that significantly improve satisfaction and reduce feelings of isolation.
Third, resist the urge to over-engineer roles. Avoid assuming that more complexity, specialisation, or autonomy will automatically increase engagement. For most volunteers, especially first-timers, simplicity is protective. Complex or specialist roles should be clearly optional and matched to volunteers who actively seek them, rather than assigned by default.
Fourth, differentiate roles by volunteer type. Design entry-level roles for genuine episodic volunteers that minimise cognitive load and maximise clarity and social support. Offer layered or opt-in roles for returning or long-term volunteers who want greater responsibility. Progression should be possible, but never compulsory.
Fifth, encourage micro-innovation rather than performance pressure. Create safe, informal ways for volunteers to share observations and suggestions—short debriefs, feedback cards, or simple questions such as “what worked well today?” Make it explicit that innovation is optional, small-scale, and supported. This builds confidence and creativity without increasing workload.
Finally, treat volunteer job design as a strategic capability. For policymakers and funders, this means recognising volunteer experience quality—not just volunteer numbers—as a marker of good practice. For organisations, it means embedding role design into planning timelines, not leaving it to the final operational scramble.
Volunteer management is not just about filling shifts. It is about shaping experiences. And those experiences, when designed well, become one of the event’s most durable assets.
IMPLEMENTATION CHALLENGES
Applying these principles is not without constraints. Event environments are time-pressured, resource-limited, and often reliant on temporary staff and volunteers with varying availability. Designing roles thoughtfully requires early planning, coordination across teams, and a willingness to challenge inherited practices.
There is also a risk of oversimplification. Not all volunteers want the same experience, and not all events can accommodate extensive differentiation. Poorly implemented tiering systems may inadvertently create hierarchies or perceptions of inequality if not communicated carefully.
Cultural and contextual differences also matter. Volunteer expectations, social norms, and perceptions of responsibility vary across countries, event types, and communities. What feels supportive in one context may feel restrictive in another.
Finally, this work focuses primarily on top-down job design. While structure is essential, future practice must also consider how volunteers can shape their own roles over time. Blending clear design with appropriate flexibility remains an ongoing challenge.
These limitations do not undermine the core message. They reinforce it. Volunteer engagement is complex—but complexity is not an excuse for poor design. It is a reason to take design seriously.
REFERENCES
Cuskelly, G., Fredline, L., Kim, E., Barry, S., & Kappelides, P. (2021). Volunteer selection at a major sport event: A strategic Human Resource Management approach. Sport Management Review, 24(1), 116–133. https://doi.org/10.1016/j.smr.2020.02.002
Hackman, J. R., & Oldham, G. R. (1976). Motivation through the design of work: Test of a theory. Organisational Behavior and Human Performance, 16(2), 250–279. https://doi.org/10.1016/0030-5073(76)90016-7
Haski-Leventhal, D., Oppenheimer, M., Holmes, K., Lockstone-Binney, L., Alony, I., & Ong, F. (2019). The conceptualization of volunteering among nonvolunteers: Using the net-cost approach to expand definitions and dimensions of volunteering. Nonprofit and Voluntary Sector Quarterly, 48(2_suppl), 30S–51S. https://doi.org/10.1177/0899764018768078
Humphrey, S. E., Nahrgang, J. D., & Morgeson, F. P. (2007). Integrating motivational, social, and contextual work design features: A meta-analytic summary and theoretical extension of the work design literature. Journal of Applied Psychology, 92(5), 1332. https://doi.org/10.1037/0021-9010.92.5.1332
Kim, E., & Cuskelly, G. (2017). A systematic quantitative review of volunteer management in events. Event Management, 21(1), 83–100. https://doi.org/10.3727/152599517X14809630271195
Loghmani, M., Sotiriadou, P., & Doyle, J. (2024). Unlocking the power of job design in sports: A systematic review and future research agenda. Sport Management Review, 27(2), 254–279. https://doi.org/10.1080/14413523.2023.2261659
Neufeind, M., Güntert, S. T., & Wehner, T. (2013). The impact of job design on event volunteers’ future engagement: Insights from the European Football Championship 2008. European Sport Management Quarterly, 13(5), 537–556. https://doi.org/10.1080/16184742.2013.837083
Oldham, G. R., & Fried, Y. (2016). Job design research and theory: Past, present and future. Organizational Behavior and Human Decision Processes, 136, 20–35. https://doi.org/10.1016/j.obhdp.2016.05.002
Parker, S. K., & Knight, C. (2024). The SMART model of work design: A higher order structure to help see the wood from the trees. Human Resource Management, 63(2), 265–291. https://doi.org/10.1002/hrm.22200
Senevirathna, L., Jin, X., & Ma, E. (2023). An examination of event Volunteer’s motivation, self-efficacy and empowerment on volunteer outcomes. Journal of Hospitality and Tourism Management, 57, 1–12. https://doi.org/10.1016/j.jhtm.2023.08.021
Sheptak, R. D., & Menaker, B. E. (2016). The frustration factor: Volunteer perspectives of frustration in a sport setting. Voluntas, 27, 831–852. https://doi.org/10.1007/s11266-015-9635-6
AUTHOR(S)
Dr Popi Sotiriadou, Associate Professor of Managing High Performance Sport at Griffith University
Associate Professor Popi Sotiriadou is a leading scholar in sport management, sport policy and international engagement at Griffith University. Her research focuses on inclusive sport systems, disability participation, workforce development and the social impact of major sporting events. She has led large-scale national and international projects with organisations including the International Olympic Committee, Australian Institute of Sport, Swimming Australia and the NRL, translating research into policy and practice. Popi has chaired international conferences, led co-designed stakeholder workshops, and is a Councillor of the Australian Institute of International Affairs, contributing to public diplomacy and global policy dialogue.
Dr Mohsen Loghmani, Academic Fellow at University of the Sunshine Coast
After completing his PhD at Griffith Business School, Griffith University, Mohsen joined the University of the Sunshine Coast as an Academic Fellow. He is a well-established researcher in the field of job design within volunteering contexts and non-profit organisations. In recognition of his scholarly contributions, Mohsen was awarded first place in the Three Minute Thesis (3MT) competition at the 2024 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, held at Deakin University. Furthermore, he secured an external grant from SMAANZ in 2023 and led the project titled “Redesigning Volunteer Roles in Non-Profit Sport Organisations.” Mohsen’s research expertise focuses on job design in volunteering contexts and job co-crafting in non-profit settings, including community organisations and multi-scale sport events.
Amir Abedini Koshksaray, PhD Candidate at Griffith University
Amir is a PhD candidate in Marketing at Griffith University. His research examines the temporal dynamics of behavioral change adoption journeys across individual, organizational, and societal levels. He employs advanced methodological approaches including conceptualization, mixed-methods scale development, meta-analysis, experimental validation, and longitudinal studies to develop novel theoretical and practical frameworks for understanding consumer adoption patterns and market dynamics. His research interests span technology marketing, behavior change and social system transformations, new product adoption, and customer journey mapping. His work has been published in peer-reviewed international journals, including the Journal of Retailing and Consumer Services, Australasian Marketing Journal, and Telematics & Informatics.
Dr Leonie Lockstone-Binney, Professor of Tourism and Hospitality at Griffith University
Dr Leonie Lockstone-Binney is Deputy Director of the Griffith Institute for Tourism (GIFT) and a Professor in the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. Leonie’s research expertise relates to volunteering, contextualised to event and tourism settings. Leonie has published over 100 peer-reviewed articles, many of these in top-tier journals. She has received competitive research funding from the Australian Research Council and the International Olympic Committee and continues to collaborate with leading researchers from Australia, the UK and New Zealand.
Disclaimer
The views and insights expressed in this article are those of the author(s) and reflect their research and professional expertise. They do not represent the views of the Centre for Events & Festivals CIC or its partners.

