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This self-paced course introduces learners to the principles and practical applications of event evaluation, providing the tools to measure success, capture learning, and demonstrate impact. Through real-world examples, frameworks, and applied exercises, learners will explore how evidence-based evaluation supports better decision-making, accountability, and long-term legacy for events and festivals.
The course highlights practical tools used by professionals to assess performance across multiple dimensions — from participant feedback and media coverage to sustainability reporting, supplier review, and stakeholder debriefs. Learners will develop the skills to design evaluation frameworks, collect and interpret data, and communicate results that influence future strategy and funding decisions.
The final assessment challenges learners to apply these principles in an Event Evaluation Plan, demonstrating their ability to define key metrics, select appropriate methods, and design a structured approach to measuring success, impact, and legacy across the full event lifecycle.
This self-paced course introduces learners to the principles and practical applications of event evaluation, providing the tools to measure success, capture learning, and demonstrate impact. Through real-world examples, frameworks, and applied exercises, learners will explore how evidence-based evaluation supports better decision-making, accountability, and long-term legacy for events and festivals.
The course highlights practical tools used by professionals to assess performance across multiple dimensions — from participant feedback and media coverage to sustainability reporting, supplier review, and stakeholder debriefs. Learners will develop the skills to design evaluation frameworks, collect and interpret data, and communicate results that influence future strategy and funding decisions.
The final assessment challenges learners to apply these principles in an Event Evaluation Plan, demonstrating their ability to define key metrics, select appropriate methods, and design a structured approach to measuring success, impact, and legacy across the full event lifecycle.