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This self-paced course introduces learners to the Theory of Change (ToC) as a framework for designing, managing, and evaluating purposeful impact. It explores how ToC helps event professionals clarify intentions, map causal pathways, and connect vision to measurable outcomes — ensuring that every activity contributes to meaningful change.
Through a combination of real-world examples, case studies, and practical exercises, learners will examine the core components of ToC, including aims and outcomes, causal mapping, stakeholder engagement, and the identification of assumptions and risks. The course also introduces key tools such as systems thinking, SMART and SPICED indicators, and narrative storytelling to help participants visualise and communicate complex change processes with clarity and credibility.
The final assessment challenges learners to design a complete Theory of Change for a real or hypothetical event, organisation, or initiative. This task allows participants to demonstrate their ability to build logical, evidence-based models that align creative ambition with accountability, supporting more transparent, sustainable, and impactful event outcomes.
This self-paced course introduces learners to the Theory of Change (ToC) as a framework for designing, managing, and evaluating purposeful impact. It explores how ToC helps event professionals clarify intentions, map causal pathways, and connect vision to measurable outcomes — ensuring that every activity contributes to meaningful change.
Through a combination of real-world examples, case studies, and practical exercises, learners will examine the core components of ToC, including aims and outcomes, causal mapping, stakeholder engagement, and the identification of assumptions and risks. The course also introduces key tools such as systems thinking, SMART and SPICED indicators, and narrative storytelling to help participants visualise and communicate complex change processes with clarity and credibility.
The final assessment challenges learners to design a complete Theory of Change for a real or hypothetical event, organisation, or initiative. This task allows participants to demonstrate their ability to build logical, evidence-based models that align creative ambition with accountability, supporting more transparent, sustainable, and impactful event outcomes.