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This self-paced course introduces learners to the principles and practical applications of event strategy, equipping them with the skills to design, plan, and deliver events with clarity, purpose, and long-term impact. Through real-world examples, strategic frameworks, and applied exercises, learners will explore how to connect vision, mission, and objectives to practical action — transforming creative ideas into achievable, evidence-based outcomes.
The course will highlight tools such as SWOT, PESTLE, the Theory of Change, and portfolio thinking to help learners analyse markets, assess feasibility, and position events competitively and responsibly. By the end, participants will understand how to build strategic plans that align creativity with capability, engage diverse stakeholders, and deliver measurable legacy value.
The final assessment challenges learners to apply these principles in a concise Event Strategy Plan, demonstrating their ability to define a compelling vision, set strategic objectives, and design an actionable roadmap for event success.
This self-paced course introduces learners to the principles and practical applications of event strategy, equipping them with the skills to design, plan, and deliver events with clarity, purpose, and long-term impact. Through real-world examples, strategic frameworks, and applied exercises, learners will explore how to connect vision, mission, and objectives to practical action — transforming creative ideas into achievable, evidence-based outcomes.
The course will highlight tools such as SWOT, PESTLE, the Theory of Change, and portfolio thinking to help learners analyse markets, assess feasibility, and position events competitively and responsibly. By the end, participants will understand how to build strategic plans that align creativity with capability, engage diverse stakeholders, and deliver measurable legacy value.
The final assessment challenges learners to apply these principles in a concise Event Strategy Plan, demonstrating their ability to define a compelling vision, set strategic objectives, and design an actionable roadmap for event success.